Case Study: Local Kentucky Derby Transportation
Challange:
Market and scale client's transportation business before Derby week in an extremely compressed, high-competition buying window.
Results:
$394 → $17,315 | 43.94x ROAS | 7.22% Conv. Rate| $32.83 CPL
Strategy:
Focused targeting towards derby-goers currently in and planning travel to Louisville
Structured campaigns around high-intent searches tied directly to booking behavior
Simplified the landing page around pricing clarity
Tracked calls and form submissions to measure actual lead activity
Tactics:
Captured users while they were actively planning Derby travel
Focused on high-intent booking searches instead of general transportation traffic
Simplified booking flow during a time-sensitive buying window
Positioned around premium transportation demand rather than low-cost ride searches
Case Study: Local Car Detailing Business
Challange:
No consistent leads, relied mostly on word of mouth with no structured marketing.
Results (Total Campaign):
$1,510 → $6,140 | 4.07x ROAS | 15.26% Conv. Rate | $19.36 CPL
Strategy:
Built campaign around high-intent interior detailing
Focused on ready-to-book local traffic through tight targeting that reduced ad spend
Raise the trust, certainty, and desire of the leads through the funnel
Implemented conversion tracking for calls + form fills
Tactics:
Ready-to-buy exact keywords instead of broad traffic
Clear offer and transparenct pricing
Strong alignment between ads and landing page intent
Reworked booking page, cutting out friction in booking process
Results-Driven Strategic Marketer
I help local service businesses generate more calls, form submissions, and booked jobs through Google Ads and landing pages.
My approach is simple: focus on high-intent searches, eliminate wasted ad spend, and make it easy for potential customers to take action.
Every campaign is built around clear offers, straightforward messaging, and landing pages designed to turn visitors into leads.
No complicated reports or vanity metrics, just measurable results you can track.
Get In Touch
Fill out the quick form below and tell me a little about your business. I'll reach out to discuss your goals and see whether Google Ads and a dedicated landing page could help you generate more leads.